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Customer story · Radley London
Luxury brand Radley London increases collection-to-product click-through rate by 21%
How Radley London combined Sort'd Automations and A/B Testing to make a large, fast-moving catalogue easier to merchandise and more relevant to shoppers.
Thousands of products, constantly changing collections
Founded in 1998 in London's Camden Market, Radley London has grown into one of Britain's best-known luxury handbag and leather goods brands, serving customers across online and physical retail channels.
When Radley replatformed to Shopify Plus, its merchandising team needed a smarter way to manage thousands of products across multiple collections. New arrivals, bestsellers and campaign pieces all required regular updates.
Manual merchandising was taking time and creating a gap between the products performing well and those displayed first. The team needed to automate routine ordering, test different strategies and preserve the curated storytelling central to the Radley brand.
[We] Recently replatformed and was looking for a tool to aid in dynamic and impactful merchandising Sort'd was well reviewed and aligned with what we were looking for.
Why Sort'd
Automation and testing without giving up creative control
Sort'd Collection Merchandiser gave Radley the flexibility to automate merchandising logic while retaining full control of its brand presentation.
The team uses Sort'd Automations to reorder products dynamically across Shopify collections. Automations merchandise collections automatically and repeatedly, helping the team respond quickly to promotions, stock changes and new arrivals.
With Sort'd A/B Testing, Radley can compare curated and trade-driven product listing pages, understand which strategies produce more engagement and refine its Automations using real customer behaviour.
- Automatically reorder products using live performance data
- Trigger Automations or run them repeatedly
- A/B test curated and trade-driven merchandising strategies
Automations and being able to trigger them when needed allows us to manage our catalogue in the most effective and efficient way. The dynamic ordering ensures we're always displaying the right product for the right customer, and A/B testing lets us refine those Automations as we go.
More customers found products worth opening
+21%
Collection-to-product click-through rate
After implementing Sort'd, Radley London's A/B test uncovered a merchandising strategy that saw a 21% increase in collection page engagement.
The team also saved hours of manual work each week while maintaining a visually curated experience consistent with Radley's luxury brand identity.
With Sort'd now part of its core merchandising workflow, Radley continues to evolve its use of Automations and testing to improve engagement and conversion.
If you are a retailer with a mid-sized catalogue, Sort'd ensures you're always surfacing the right product at the right time to the customer.
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